The Validation Track
Stop Guessing at
Product-Market Fit.
You don't need a VP of Sales yet. You need the truth. I join your founder-led sales efforts to filter the noise, validate your ICP, and build the "Beta Playbook" for your first 10 repeatable wins.
Start the Validation Sprint
The "False Positive" Trap.
If you are hearing "This is interesting" but not seeing contracts, you are stuck in the gap between interest and intent.
The Identity Crisis
We stop guessing. I join your calls to detect the exact pain points that trigger a purchase — narrowing focus from "selling to everyone" to the specific segment that actually converts.
The Inconsistent Wins
You can't scale improvisation. I write your first standardized script — discovery questions, value props, and objection handling — so you stop reinventing the wheel on every Zoom call.
The "Happy Ears" Problem
"Nice feedback" is vanity; revenue is sanity. We execute together until we have 3–5 referenceable logos who bought the same product for the same reason. That is your ticket to Series A.
The "Hero" Bottleneck
Deals only close when you work your magic. Because the process lives in your intuition rather than a documented playbook, you are trapped — unable to hire a rep without setting them up to fail.
The Validation Loop.
We treat your sales process like a science experiment. We isolate variables until we find the formula that works.
STEP 1
Extraction — Signal vs. Noise
I don't just rely on your CRM notes. I listen to call recordings and join live meetings to separate "polite interest" from "commercial pain." We identify the specific words customers use to describe their problem.
STEP 2
Pattern Recognition — The Pivot
Once we hear the same pain point three times, we pivot. We rewrite the pitch deck and the demo script to focus only on that pain. We stop selling features and start selling the solution they are asking for.
STEP 3
Codification — The Playbook
When the new pitch works twice in a row, we write it down. This becomes your "Beta Playbook" — a cheat sheet for winning the specific deal you are in right now, not a rigid corporate document.
What We Build Together.
No theory. Just the assets you need to close the next 5 deals.
The "Data-Backed" ICP
We narrow your focus from "selling to everyone" to the specific segment that actually converts. We validate exactly who buys, why they buy, and — crucially — who you should ignore.
The "Beta" Playbook
I write your first standardized script — discovery questions, value props, and objection handling — so you stop reinventing the wheel on every single Zoom call.
Commercial Proof
We execute together until we have 3–5 referenceable logos who bought the same product for the same reason. That is your ticket to Series A.
Founder Enablement
By week 12, you're not dependent on me. You're confident running discovery and coaching your first sales hire because you've done it alongside me.
Ready for Series A?
Investors don't fund "potential." They fund "repeatability."
We don't exit this engagement until you have:
A Validated Commercial Narrative
Not a fundraising deck. This is the customer-facing story that reliably converts strangers into pipeline. We prove it works on live calls before we document it.
Referenceable Customers
3–5 logos who bought the same product for the same reason. This proves you have moved beyond "friend-of-founder" favors and found genuine Product-Market Fit.
The "First Hire" Profile
You will know exactly who to hire as your first Sales Rep, because you know exactly what the job is. We define the scorecard so you hire a builder, not just a talker.
Stop Guessing. Start Validating.
Let's review your current pipeline and see if you are solving a "nice to have" or a "hair on fire" problem.
Audit My PMF Strategy