The Scale Track
Stop Scaling
Chaos.
Your revenue is growing, but your efficiency is breaking. I embed as your GTM Architect to standardize your global sales process, hard-code the playbook, train the team, and build the infrastructure required to scale without "heroics."
Build the Sales OS
Growth Breaks When Execution Fragments.
Adding more bodies to a broken process doesn't generate revenue — it just accelerates your burn rate.
The Efficiency Trap
The "More People = More Revenue" myth. You are hiring reps globally, but revenue per rep is flat or dropping. You are adding headcount, but efficient growth has stalled.
The Consistency Vacuum
Your London team sells differently than your US team. Messaging is fragmented, process is loose, and "rogue reps" are defining your brand based on their own intuition.
The Leadership Bottleneck
Your VP of Sales is consumed by operational fires. They are too busy trying to hit this quarter's number to build the infrastructure for next year's growth.
The "Black Box" Forecast
You can't trust your own pipeline. Because CRM data is subjective and driven by optimism bias, you are blind to deal risks until the end of the quarter.
The Standardization Protocol.
We move your team from "Artists" (Improvisation) to "Architects" (System).
STEP 1
Extraction — The Source of Truth
I audit your top 20% of performers. I extract the specific questions, demos, and closing tactics that are actually working today, and I codify them. We replace "tribal knowledge" with a shared standard.
STEP 2
Installation — Hard-Coding
A playbook in a PDF is useless. I "hard-code" the process directly into your CRM. I build the validation rules, stage gates, and automation that force compliance. The system becomes the manager.
STEP 3
Calibration — Adoption
This is the "Driver's Ed" phase. I shadow live calls and pipeline reviews to correct behavior in real-time. We don't just "train" the team; we calibrate them until the new muscle memory is permanent.
What We Build Together.
The Operating System for your next $10M in ARR.
The "Source of Truth" Playbook
We stop the "Tower of Babel." I codify winning behaviors into a standardized Global Playbook. Whether in London or New York, every rep follows the same definitions, stages, and scripts.
Rapid Ramp & Adoption
Documentation is useless without adoption. I overhaul your onboarding and shadow live calls to install the behavior. We cut ramp time for new hires and ensure your existing team actually executes.
Automated Enforcement
We move compliance from "manual" to "automatic." I re-architect your CRM to enforce the playbook — using AI to handle entry criteria and call scoring — so your data is clean and reps focus on selling.
The "Turnkey" Handoff
Whether you are hiring a new VP or liberating an existing one, I hand over a fully documented, self-sustaining engine. Your leadership team stops fighting operational fires and starts driving strategy.
Ready for Predictability?
We don't exit until your revenue engine is boringly predictable.
We don't exit this engagement until you have:
Unit Economics that Scale
Your CAC:LTV ratio holds steady even as you add headcount. We prove that the "marginal rep" is profitable.
Forecast Accuracy (+/- 10%)
You can call your number on Day 1 of the quarter and hit it. The "Black Box" is gone because the CRM reflects reality, not hope.
Independent Managers
Your VP and Frontline Managers are running the "Operating Rhythm" (Pipeline reviews, Coaching) without my help. The system runs itself.
Stop Relying on Heroics.
Let's look at your current "Process." If it lives in your head or a Google Doc, it's not a system. It's a risk.
Audit My Sales Infrastructure