I am a salesperson, first and foremost.
I am not a career consultant. For 20 years, I held the quota and led the teams — selling SaaS AI, Big Data, Fintech, and Analytics platforms to mid-market and enterprise accounts across the US, Europe, and the Middle East.
I have been the Individual Contributor cold-calling to break into new accounts & markets, and the Sales Leader steering the ship through scaleups and turnaround. I have two exits under my belt as an early employee, but I've also worked inside companies that failed. I know exactly what makes a startup scale, and exactly what kills one.
My expertise isn't in drawing slides; it's in turning strategy into execution. I join your business to create new market opportunities, fix broken processes, and build the engine that actually grows the business.
My "Anti-Advisory" Manifesto.
I built my practice on three non-negotiable principles derived from 20 years in the trenches.
No Slides, Just Systems.
Strategy decks gather dust. I build assets that live in your CRM and your sales team's daily workflow. If it doesn't drive revenue, I don't build it.
The Truth, Fast.
Most advisors tell you what you want to hear to keep the retainer. I tell you the uncomfortable truth about your product, your team, and your pipeline within 30 days.
Build to Transfer.
My job is to fire myself. I build the engine, train your team to drive it, and hand over the keys. I create independence, not dependency.
From Enterprise Scale to Startup Speed.
A career built on opening markets and scaling revenue.
The Big Game
Enterprise Scale
Managed $30M+ territories and opened new markets across EMEA in mid- & enterprise accounts. Learned the rigor of global scale.
The Trenches
Startups & Exits
2 exits as an early employee. Created teams & processes that helped increase revenue, market share and ultimately improve exit multiples.
The Turnarounds
GTM Fixes
Parachuted into stalled companies to fix the GTM engine. Turned strategy into execution for 20+ tech startups and multiple investor's portfolio companies.
How I Help You Today.
For Seed Founders
The Goal: Product-Market Fit
I join your founder-led sales efforts to filter the noise, validate the ICP, and secure your first 3-5 repeatable wins.
For Scaling Startups
The Goal: Predictable Revenue
I embed as your Fractional CRO to standardize the sales playbook, re-architect GTM approach, and train the team to break into those enterprise accounts you need.
For Investors
The Goal: Asset Protection
I act as your diligence partner pre-deal and your "fixer" post-deal, reducing the time-to-revenue for your portfolio.
Beyond the Boardroom.
The Mentor
I have mentored 50+ founders through Enterprise Nation & Founder Institute. I help them demystify the sales function, turning technical builders into confident commercial leaders before they ever hire their first rep.
The Global Citizen
I've done business across the US, EMEA, and APAC not just by speaking the language, but by decoding the culture. I understand the distinct buying personalities and regional dynamics required to navigate complex enterprise deals across borders, adapting the sales motion to fit the region.
You Don't Need Another Advisor.
You Need an Architect.
Let's see if my experience matches your current bottleneck.
Get in Touch