What is GTM strategy and why do startups need it?

GTM (Go-to-Market) strategy is your plan to bring a product to market and reach customers profitably. Startups need a defined GTM strategy because without one, you waste time and money selling to the wrong people, with the wrong message, through the wrong channels. A strong GTM strategy ensures every sales and marketing effort is focused on your Ideal Customer Profile (ICP) and builds a repeatable revenue engine.

What stages of startup does Creschange work with?

Creschange works with B2B startups from Seed stage (validating product-market fit) through Series A and beyond (scaling revenue operations). Seed-stage companies benefit from the Validation Sprint to find their ICP and build their first playbook. Series A+ companies use the Scale Track to install a Sales Operating System that enables predictable growth.

What is a fractional CRO and how is it different from hiring a VP of Sales?

A fractional CRO provides senior revenue leadership on a part-time or project basis, rather than as a full-time employee. Unlike hiring a VP of Sales (which costs £150k-£250k+ annually), a fractional CRO gives you strategic expertise and hands-on execution at a fraction of the cost — ideal for startups that need guidance but are not ready for a full-time executive hire.

How long does a typical engagement with Creschange last?

The Seed Stage Validation Sprint is a focused 90-day engagement to validate your ICP and build your beta playbook. The Scale Stage Sales OS Build typically runs 4-6 months to install a complete revenue operating system. Both are designed to be finite — we build the infrastructure and hand it off so you are not dependent on external support.

BRIDGE THE GAP BETWEEN STRATEGY AND SALES EXECUTION

Build the Revenue Engine. Make growth predictable.

Hands-on Revenue Architect for startups. Operating Partner for investors. Building the systems, playbooks, teams and rigor required to scale.

For Seed Stage For Scale Ups

Two stages. Two different problems.
One execution partner.

A Seed startup needs to find the path. A Scaleup needs to pave the path.
Select your current reality to see how we build.

The Validation Track

For Seed-Stage Founders — under $500k ARR

"We are guessing at who buys."

Stop reinventing the wheel on every Zoom call. I join your founder-led sales team to validate your ICP, build your "Beta Playbook," and secure the commercial proof (3–5 repeatable wins) you need to pitch for sustainable growth or Series A.

Explore Validation Track

The "Sales OS" Track

For Scaling Startups — Series A+ / $1M+ ARR

"More people ≠ more revenue."

Stop scaling chaos. I embed as your GTM Architect to standardize execution, hard-code the 'Source of Truth' Playbook, and install the enforcement protocols you need to make revenue predictable.

Explore Sales OS Track

The gap between strategy and execution is where companies die.

Most founders try to fix stalled growth by hiring more reps or buying more tools. It fails because the engine itself is broken.

Strategy without Execution is just a slide deck.

Execution without Strategy is burning cash efficiently.

The Solution:

A unified Revenue Operating System (OS) that translates your targets (Strategy) into daily behaviour (Execution).

STRATEGY

ICP, Value Prop, Positioning

THE BRIDGE

The Revenue Engine

Playbooks • Systems • Coaching • People

EXECUTION

Calls, Demos & Closing

The 90-Day Revenue Engine

A fixed-scope, high-velocity engagement to install a predictable sales system.
We don't just plan it. We build it.

The Blueprints

FOCUS: DIAGNOSIS & ARCHITECTURE

We stop the "spray and pray." I audit your current state to identify structural bottlenecks and design the "Source of Truth" roadmap.

Deep-Dive Audit (Data, Calls & Process)
Bottleneck Analysis (Why deals are dying)
The Execution Blueprint (12-Week Roadmap)

The Build

FOCUS: ASSETS & INFRASTRUCTURE

We build the machinery. I write the scripts, install the methodology, and re-architect the sales motion to enforce the new process.

The Playbook (Scripts & Battlecards)
The Sales Methodology (Shared Language)
Process Architecture (Pipeline Stages)

The Calibration

FOCUS: EXECUTION & TRANSFER

We operationalize the system. I shadow live calls, calibrate rep performance, and equip managers to enforce the standard.

Manager Enablement (How to enforce)
Live Trench Work (Shadowing & Coaching)
Final Handoff (Operational Independence)

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FOR FAMILY OFFICES & PRIVATE EQUITY

The Operating Partner You Don't Have In-House.

Family Offices have the capital, but often lack the operational "bench" to diligence GTM reality or fix portfolio companies when they stall. I fill that gap.

The "Red Flag" Diligence

The tech is great, but the GTM strategy feels like a hallucination. I audit the commercial reality before the Term Sheet.

The Series A "Stall"

When a portfolio company misses targets, you deploy me. I install the Revenue Engine, fix the leak, and get them back on the growth track.

The Pre-Exit Cleanup

Preparing for a secondary sale or exit. I professionalize the data room and sales process to maximise the multiple.

From Chaos to Predictable Growth

"Before Florin, every sale was a fire drill. Three months later, we had a playbook. We handed our first sales hire a working engine instead of a blank sheet of paper."

SaaS Founder

AI/ML Platform (Seed → Series A)

"We went from £1.2M to £1.9M with the exact same team just by fixing the way we sold. The ROI was immediate."

Commercial Director

B2B SaaS Platform (Post-PMF)

"He flagged two deals we were excited about that turned out to have zero commercial logic. He's an insurance policy on execution."

Partner

Early-Stage VC Fund

Ready to Build Your Sales Operating System?

You've seen the process. You know the gap. The next step is a 45-minute triage session to identify your #1 bottleneck and map the fixes.