From planning to execution in 12 weeks
We believe in frameworks and repeatable models that truly align strategy and sales.
Our go-to-market approach is based on our sales experience and working with tech startups looking to enter new markets or reposition themselves in highly competitive ones.
It is a top-to-bottom approach focused on execution, replicability and scalability. We have designed it leveraging some of the most impactful tools, such as the Business Value Proposition Design, the Business Model Generation Canvases and the Customer Profile.
Our sales methodology aims to build up the sales team's resilience to prospecting and give them the language they need to advance opportunities through the funnel confidently.
5
Steps to build a revenue engine
Aligning product, marketing and sales
1
Customer profile
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Your strategic vision
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Segmenting and Targeting
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Ideal Customer Profile
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Objectives & Key Results (OKR)
2
Value proposition design
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Business Value Proposition Design
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Competitive positioning
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Marketing & Sales messaging alignment
3
Sales Ready Messaging
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Market engagement strategy
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Sales ready messaging
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Sales playbooks and enablement
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Design marketing & lead generation activities
4
Sales process design
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Sales process & methodology
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New customer acquisition
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Opportunity development
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Account development
5
Start with the basic
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Adoption best pratices
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Coaching methods and tools
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Metrics & support system
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Sales training
Complete your Strategy and Sales Alignment Scorecard
We know that one solution does not fit all.
We have designed this Scorecard to bring back into focus some of the blind spots tech startups face along their journey.
It is not perfect, but it's a decent indicator of the gaps you may see between your go-to-market strategy.